Sequoia works with organisations to shape strategy, involve the people affected by their work and communicate clearly, so important ideas are understood and trusted.

Because good ideas are only part of the challenge, the real work is building the trust and support needed to put them into practice.

Good ideas aren’t usually the problem.

Many organisations are trying to do work that matters -shaping policy, delivering cultural programmes, protecting places, or addressing environmental challenges.

But important work often affects many different people. Decisions can be complex, priorities can compete, and even well-intentioned ideas can struggle if people don’t understand them or trust how they are being carried out.

Building trust and support around important work is often the hardest part.

This is where Sequoia focuses its work.

Work we’ve supported

Organisations tend to work with Sequoia when they are setting a new direction, involving people in important decisions, or building understanding and support around complex work.

Examples of how Sequoia helps organisations clarify direction, involve people and build trust around important work.

Clarifying Direction

PRONI — Public Record Office of Northern Ireland

Sequoia worked with PRONI, Northern Ireland’s national archive, to clarify organisational priorities and future direction. The work included stakeholder consultation and the development of PRONI’s first marketing and digital content strategies, helping strengthen public engagement with the archive.

Understanding People

Arts Council of Wales — International Showcasing Evaluation

Sequoia was commissioned to evaluate eleven years of Arts Council Wales’ investment supporting Welsh artists at the Edinburgh Festival Fringe. The work combined funding analysis with insight from artists and stakeholders to assess long-term impact and inform future cultural investment.

Building Confidence in the Future

Armagh Observatory & Planetarium

Sequoia worked with the leadership team to support the development of a long-term vision for Armagh Observatory & Planetarium. Through strategic workshops and stakeholder insight, the work helped clarify priorities and strengthen the case for future investment.

How we help