BUILDING TRUST AROUND IMPORTANT WORK

Sequoia works with organisations to build the understanding, trust and support needed to carry important work forward.

We combine strategic thinking, engagement and communication to help organisations:

• clarify their direction
• understand the people affected by their work
• involve the right voices in shaping decisions
• communicate clearly and confidently

The result is work that people understand and trust.

We developed The Sequoia Way to help people and organisations turn strategy into action.

We bring clarity, involve the right people, we work  creatively, collaboratively, and deliver lasting impact and results.

Find out more

How we do it

Looking up at tall trees in a forest with a clear blue sky.

Our work supports teams tackling big decisions - from national cultural institutions and climate teams to regeneration projects and visitor destinations.

We understand how organisations operate, what gets in the way of progress, and what it takes to move from strategy to action with credibility and confidence.

Here’s what we do:

  • Cut through the noise. Get clear on what matters and what’s next

    What it is: A 4–6 week engagement that helps organisations quickly clarify their purpose, audience, and roadmap to improved performance.

    Why it works: Many leaders feel overwhelmed, under-resourced, and unsure where to focus. This programme delivers confidence and direction, fast.

    Includes:

    • Half-day kick-off session with senior team

    • Stakeholder snapshot (interviews or surveys)

    • Rapid context and audience mapping

    • Strategic recommendations, how and what to implement + comms messaging

    • One follow-up coaching session

    Ideal for: New CEOs, organisations at a crossroads, or those preparing funding bids, leading capital projects, or brand refreshes.

  • Turn your strategy into a story people believe in and want to be part of

    What it is: A full-service strategic and creative programme from vision-setting through to delivery of brand, campaign, or communications strategy.

    Why it works: Many organisations have a vision but no practical way to express it, tell their story, or mobilise their audience. We can help.

    Includes:

    • Vision and values alignment workshops

    • Strategy development using The Sequoia Way

    • Messaging and tone of voice work

    • Creative outputs (brand or campaign toolkit)

    • Implementation plan and training

    Ideal for: Organisations undergoing change, rebranding, pursuing a Shrink to Grow strategy, launching a major initiative or capital project.

  • Design an engagement approach that builds trust, unlocks insight and motivates people

    What it is: A structured, creative framework for stakeholder and community engagement designed to deliver meaningful participation without fatigue or tokenism.

    Why it works: Many organisations need engagement to satisfy funders or planning requirements but struggle to make it deliver value. This offer delivers strategic engagement that is genuine, inclusive and actionable.

    Includes:

    • Stakeholder mapping and influence analysis

    • Design and facilitation of workshops, surveys or co-creation

    • Engagement reporting

    • Messaging guidance for internal and external communications

    • Toolkit for ongoing engagement practice

    Ideal for:
    Heritage projects, regeneration schemes, ESG-driven organisations and teams developing bids or strategic plans.

  • Move way beyond box-ticking to embed sustainability into your business

    What it is: A practical approach to integrating environmental and social responsibility into your organisation’s planning, operations and communications.

    Why it works: Too many ESG and CSR efforts are performative. We help you build credibility and momentum — aligning your values with your actions in a way that’s measurable, impactful and real.

    Includes:

    • ESG strategy and planning

    • CSR and sustainability storytelling

    • Impact measurement frameworks

    • Lean, green business planning

    • Internal engagement and training

    Ideal for:
    Organisations seeking to embed sustainability into strategy, public engagement, capital bids, or brand positioning.

  • Define the personality of your place and bring it to life

    What it is: A bespoke research and positioning programme that uncovers the emotional essence, distinctiveness, and competitive edge of a place — whether that’s a town, district, destination or cultural site.

    Why it works: Many places have fascinating stories that aren’t being clearly told. We help you define a coherent narrative that resonates with funders, visitors, stakeholders and local communities.

    Includes:

    • Research and trend analysis

    • Stakeholder and community insight

    • Audience alignment using Tourism NI/Tourism Ireland personas

    • Place narrative and messaging framework

    • Practical recommendations for bids, branding and engagement

    Ideal for: Councils, BIDs, regeneration projects, tourism destinations and attractions undergoing change.

  • Quick, focused services for time-poor teams.

    • Clarity Sprint
      One-day version of Clarity First

    • Stakeholder Sounding Board
      Targeted insight session with engagement summary

    • Donor Deck in a Day
      Craft your pitch and refine your messaging to close the deal.

Some examples of our work

Contact us

Interested in working together? Got a project you’d like to talk through? We’d love to hear from you.