About Us
Sequoia was founded by
Anne McReynolds &
Áine McVerry.
Sequoia works with organisations navigating change and delivering work that matters.
We partner with leaders, teams and organisations at moments of transition, helping them think clearly about their direction, involve the people affected by their work, and communicate in ways that build understanding and confidence.
Much of our work brings together strategy, engagement and communication, supporting organisations to move important work forward with clarity and shared understanding.
Why organisations work with us
Many of the organisations we work with operate in complex environments where decisions affect communities, partners and stakeholders. Our role is often to help them step back, focus on what matters most, and move forward with clarity and support around the work they are trying to deliver.
What makes sequoia stand out
Here are a few things that shape how we work:
1. We know the terrain
We’re not outsiders looking in. We’ve held senior roles in the sectors we now support, from national cultural institutions to place-based initiatives.
That experience means our work is grounded in the realities organisations face. We understand how decisions are made, how teams operate, and how ideas move from strategy into practice.
2. We bridge strategy and storytelling.
Strategy and communication are often treated as separate disciplines.
We bring them together, helping organisations clarify their direction and communicate it in ways people understand and trust.
3. We turn purpose into progress.
Many organisations are clear about why they exist. The challenge is turning that purpose into practical action.
We help organisations align teams, shape programmes, build partnerships and strengthen the support needed to move important work forward.
4. We bring clarity to complex situations.
Many of the organisations we work with operate in complex or sensitive environments.
Our role is often to help teams step back, focus on what matters most, and make clear, workable decisions
5. We support work through to delivery.
Our involvement doesn’t stop when a strategy is written.
We work alongside organisations as ideas move into practice - supporting teams, shaping programmes and helping ensure the work continues to move forward.
What’s in a name?
tHE sTORY about ours.
We’re often asked why we chose the name Sequoia.
In the summer of 2023, while on holiday in Northern Spain, Áine and her young family visited the Cantabrian Redwood Forest in Cabezón de la Sal, home to a rare grove of towering sequoia trees. Planted in the 1940s, these giants already stood at an impressive 118 feet, though still young by sequoia standards.
Walking among them had a real impact on Áine and her family. They were awed by the quiet strength and calm the trees seemed to hold. Sequoias are extraordinary things, they are regarded as symbols of longevity, power, strength, creativity, and energy. Some live for over 3,000 years, bearing witness to centuries of change while standing strong and steady through it all.
That moment stayed with Áine. The sequoia felt like more than a tree, it reflected the kind of work she and Anne want to do: work that’s purposeful, deeply rooted, and built to last.
It also happens to be a beautiful word to say.
Go on, try it with us: Se-coy-ya.
Pictured: The Redhead meets the Redwood.
Áine’s youngest son, Aengus, with the Sequoia Tree.
oUR vALUES
We value vision but only when it fuels action.
We believe in the power of creativity to change things for the better. Whether it’s building a service, a new space or a better story, we help organisations create something more meaningful for people and for the planet.
We value authenticity because honesty builds trust.
We take time to understand who you are and what matters to you. That insight gives us the foundation to think deeper, challenge with care, and work with clarity toward your goal.
We value fresh-thinking because imagination drives change.
We bring bold ideas and new perspectives to the table. From solving complex problems to seizing unexpected opportunities, we use creativity to drive momentum, engagement and impact.
Contact us
Want to know more?
Got a project you’d like to talk through?
We’d love to hear from you.