About Us
Founded by Anne McReynolds and Áine McVerry, Sequoia works with organisations navigating change and aiming to make a bigger impact.
We partner with leaders, teams and organisations at moments of transition helping them get clear on what they stand for, align their stakeholders, and build confidence to act.
What Makes Sequoia Stand Out
At Sequoia, we offer a rare mix of deep industry experience, strategic clarity, and the ability to turn ideas into action especially in complex, values-driven environments. We are all about implementation.
Here's what sets us apart:
1. We know the terrain because we’ve led in it.
We’re not outsiders looking in. We’ve held senior roles in the sectors we now support from national cultural institutions to place-based initiatives. That means we don’t just advise, we help implement. Our strategies are grounded, practical, and built for the way things really work.
2. We bridge strategy and storytelling.
Most firms offer one or the other. We deliver both. We combine sharp strategic thinking with compelling narratives, to help organisations clarify what they stand for and communicate it with confidence. The upshot? Strategies that inspire action and deliver results.
3. We turn purpose into progress.
Many organisations know why they exist. Fewer know how to use that purpose to build company culture, grow influence and generate income. We help make those connections, aligning teams, shaping programmes, building partnerships and securing investment.
4. We bring clarity in complexity.
Many of our clients work in fast-moving, politically sensitive or volatile environments. We help them focus, cutting through noise, navigating uncertainty, and making bold but workable decisions when it matters most.
5. We stay with the work.
We don’t just deliver a strategy and disappear. We roll up our sleeves, embed with teams, and support delivery from boardroom to front line. Whether it’s building new revenue streams, driving high-performance or growing the customer base, we make sure the strategy sticks.
What’s in a name?
tHE sTORY about ours.
We’re often asked why we chose the name Sequoia.
In the summer of 2023, while on holiday in Northern Spain, Áine and her young family visited the Cantabrian Redwood Forest in Cabezón de la Sal, home to a rare grove of towering sequoia trees. Planted in the 1940s, these giants already stood at an impressive 118 feet, though still young by sequoia standards.
Walking among them had a real impact on Áine and her family. They were awed by the quiet strength and calm the trees seemed to hold. Sequoias are extraordinary things, they are regarded as symbols of longevity, power, strength, creativity, and energy. Some live for over 3,000 years, bearing witness to centuries of change while standing strong and steady through it all.
That moment stayed with Áine. The sequoia felt like more than a tree, it reflected the kind of work she and Anne want to do: work that’s purposeful, deeply rooted, and built to last.
It also happens to be a beautiful word to say.
Go on, try it with us: Se-coy-ya.
Pictured: The Redhead meets the Redwood.
Áine’s youngest son, Aengus, with the Sequoia Tree.
oUR vALUES
We value vision but only when it fuels action.
We believe in the power of creativity to change things for the better. Whether it’s building a service, a new space or a better story, we help organisations create something more meaningful for people and for the planet.
We value authenticity because honesty builds trust.
We take time to understand who you are and what matters to you. That insight gives us the foundation to think deeper, challenge with care, and work with clarity toward your goal.
We value fresh-thinking because imagination drives change.
We bring bold ideas and new perspectives to the table. From solving complex problems to seizing unexpected opportunities, we use creativity to drive momentum, engagement and impact.
Contact us
Want to know more?
Got a project you’d like to talk through?
We’d love to hear from you.