Co-Founder & Managing Director

Anne is a senior cultural leader and strategist with a strong track record of delivering major projects, securing investment, and driving transformation across diverse and complex environments. As founding Chief Executive of The MAC in Belfast, she led the creation of the £18m cultural landmark, guiding it from concept through build, launch, and long-term success.

At Sequoia, Anne brings expertise in strategic visioning, governance, and purpose-driven leadership, helping organisations unlock funding, build influence, and embed sustainability at the heart of their work.

Her experience spans arts, climate action, community, and place, and she is known for her insight, integrity, and ability to translate big ideas into tangible impact and lasting results.

Anne is trusted by funders, boards, and policymakers to lead change that delivers meaningful social and environmental value.

Co-Founder & Director

Áine is a business transformation and marketing strategist with over two decades of experience helping organisations grow with purpose and clarity. As Deputy Chief Executive of The MAC in Belfast, she played a central role in its evolution into one of Ireland’s most celebrated cultural venues leading on research, marketing, commercial development and strategic direction.

At Sequoia, Áine specialises in audience growth, stakeholder engagement, brand-led change and sustainable business models. Her work spans cultural infrastructure, tourism, climate action and placemaking delivering results that include increased revenue and deeper engagement.

With a growing focus on climate-conscious strategy, she supports organisations to align sustainability with growth helping them respond to environmental challenges and public expectations.

Known for her clarity, credibility and calm in high-pressure contexts, Áine helps organisations turn big ambitions into clear direction and lasting results.

Associate Director - Finance and Governance Specialist

Paul is a finance and governance specialist with over 30 years’ experience spanning accountancy practice, AIM-listed businesses, not-for-profit organisations, and the public sector. A Fellow of the Institute of Chartered Accountants in England and Wales, he combines strategic insight with hands-on leadership to deliver change, build resilience, and drive performance.

As Group Finance Director of an AIM-listed investment business, Paul led a reverse takeover in China’s luxury automotive sector growing the company’s turnover to £24m in just three years. As well as working in Asia, he has delivered performance improvement training in Europe and Africa, for blue-chip clients including Barclays Africa, the Ministry of Defence, and Dresdner Bank.

Paul was Director of Finance and Corporate Services at The MAC, where he oversaw finance, governance, procurement, IT, sustainability and facilities. He brings that breadth of expertise to private, cultural, and public-sector clients, helping them strengthen governance, plan for growth, and embed sustainable business models.

Senior Associate - Marketing and Digital Specialist

Maeve is a results-driven marketing strategist with over 20 years’ experience spanning arts, tourism, media and the private sector. As Head of Marketing at The MAC, she led the venue’s communications from launch to national recognition delivering award-winning campaigns, tripling audience reach, and driving earned income growth across box office, venue hire and sponsorship.

As founder of Amber Marketing, Maeve now advises clients across the visitor economy from Titanic Belfast to Derry City Council on how to grow audiences, sharpen messaging, and maximise impact. Her approach blends creativity with commercial thinking and data-led decision-making.

At Sequoia, Maeve brings strategic marketing insight, deep sector knowledge, and digital expertise from content strategy and CRM to user journey design. Maeve helps clients engage the right audiences and drive results that last.

Senior Associate

Gillian is a senior cultural leader with extensive experience delivering complex, high-impact programmes across the arts, heritage and public sectors in Wales and Northern Ireland. From leading on the transformation of National Youth Arts Wales as its inaugural CEO to an more inclusive, national delivery model, to spearheading the delivery of CELF — the new national contemporary art gallery for Wales — she brings deep expertise in change leadership, stakeholder engagement and strategic development.

At Sequoia, Gillian supports clients navigating major transitions, whether developing future-proof business models, securing multi-million-pound investment, or delivering ambitious cultural projects. She is known for her clarity under pressure, commitment to inclusion, and ability to lead people, policy and place into alignment.