TURNING STRATEGY INTO IMPACT

Turning a historic gaol into a heritage-led visitor attraction

We supported McConnell’s through a full development cycle from designing the visitor experience and planning and delivery of the gala launch to staffing, marketing and operational logistics.

The Results

Launched within 12 weeks of engagement

Hosted a high-profile gala with Ministers, MLAs and US diplomatic representatives

Achieved 9,500+ unique monthly website users (up from 1,476)

Operationally ready to welcome an estimated 50,000+ annual visitors

Awarded Best New Business at the Belfast Chamber Awards 2024

From vision to landmark: building a national arts centre from the ground up

We created The MAC one Northern Ireland’s leading cultural institutions. It shows what’s possible when strategic ambition meets meets an unwavering focus on implementation.

The Results

250,000 annual visitors

72% increase in self-generated income in 5 years

+76 Net Promoter Score (vs. industry benchmark of +30)

83,000 engaged social media followers

27 marketing and tourism awards

Twice shortlisted for Museum of the Year (2015 and 2023)

Bringing Derry’s food story to a wider audience

We worked with Derry City and Strabane District Council to deliver a standout digital campaign for LegenDerry Food Month — combining creative content creation, influencer collaborations, and strategic planning to position Derry as a must-visit food destination.

The Results

280,000+ video views

93,000 accounts reached

501 new followers

4 sold-out events

140% increase in link clicks

Reached audiences across Northern Ireland, the UK, Ireland, the US, and Germany — putting Derry’s food culture firmly on the map.

Celebrating 230 years of discovery with a bold vision for the future

We worked with Armagh Observatory & Planetarium (AOP) to galvanise the senior team around a capital redevelopment strategy that honours its rich scientific legacy while creating a dynamic, forward-facing visitor experience.

Our support focused on aligning AOP’s plans with sustainability goals, STEM education priorities, and deeper audience and stakeholder engagement.

Refreshing strategy to unlock access, relevance and impact

We worked with PRONI, Northern Ireland’s official archive, helping the senior team clarify the organisational purpose, priorities and future direction. As part of this process, we led a wide-ranging stakeholder consultation and developed PRONI’s first-ever marketing and digital content strategies ensuring the new strategies align with the Programme for Government, climate action commitments, and the evolving needs of PRONI’s diverse audiences.

A first-ever marketing strategy rooted in place and identity

We led the development and delivery of Storiel’s first-ever marketing strategy. This work included stakeholder engagement across the cultural and community sectors and bespoke staff training to ensure sustainable, values-led communications rooted in Storiel’s bilingual and place-based identity.

Strengthening internal influence to accelerate climate action

We worked with Belfast City Council’s Climate Team to help strengthen their internal influence, and strategic impact.

Through stakeholder engagement, team workshops, and a high-level action plan, we helped reconnect the team with its core purpose, improve internal collaboration, and embed climate thinking across Council operations. This laid the groundwork for a more integrated, mission-driven approach to climate action.

Shaping a sustainable future for outdoor arts in Wales

We’re supporting Articulture through a period of business transformation and strategic development, with a focus on governance, succession planning, and long-term resilience.

Rooted in deep knowledge of the wider arts landscape, we’re facilitating a co-created process that centres artists and communities. We are supporting the organisation to become investment ready by ensuring that purpose, participation, and policy insights drive the next chapter of its work.

Shaping an all-Island heritage project with purpose and impact

We are supporting the strategic development of UNTOLD — a landmark £13.6 million heritage project across two sites in Belfast and Enniskillen that will explore the complex history of Irish service in the British Army. Our work spans messaging, fundraising, and stakeholder engagement. We are working with the board and Project Team to navigate sensitive historical narratives, strengthen collaborative governance, and position UNTOLD for capital funding investment.

Equipping a council team to think boldly, collaborate with purpose, and take their next steps with confidence

We worked with Ards and North Down Borough Council to deliver a high-impact Clarity First Lite strategy sprint. By using creative thinking tools, stakeholder mapping, and purpose-led planning we supported their tourism team to align around a shared vision and create a practical plan for the future.

The Results
95% of participants rated the session 4 or 5 out of 5
100% said they would recommend Sequoia to a colleague
Increased clarity around team purpose
Stronger alignment on shared goals and future priorities
Breakthrough thinking on innovation, creativity, and resilience
A confident, united team ready to lead change in local tourism